Old postcards are a great help and supplement to numerous scientific and professional research, and an indispensable tool in the work of architects, restorers, museums, curators and collectors. They have a special place in the history of connecting people, places, customs, and traditions. Christmas postcards have become a link between past centuries and today. The period in which postcards were created was marked by the beginnings of intensive development of cultural and tourist promotion of the region.

The first forms of marketing - shops and business entities as clients of photo promotion

Nothing would be possible without a photographer as a chronicler of that time. The shops, as publishers of postcards, also played an important role by requesting and ordering photos of their business establishments and thus contributed to the promotion of Ivanec and its surroundings. The photographs taken in the period from 1889 to 1965 are particularly fascinating.

Postcard as the beginning of modern marketing

Looking through the prism of the promotion of these regions, postcards played a key role in initial promotion, combining visual production with the written word. We can say that they contributed to the development of applied visual communication as one of the first marketing tools of that time. Ivanec remained an important photographic point with a great influence on the development of artistic photography. Its history marked by mining and the arrival of foreigners enriched the local socio-cultural development. The displayed postcards bear witness to the intense photographic heritage that characterized Ivanec. Enjoy the time machine of the past, look at our postcards!