For more than two decades, the Croatian Mountaineering Society "Ivančica" from Ivanec has been promoting a healthy lifestyle and the Ivančica mountain, through the campaign "Movement-Health". This initiative encourages hundreds of mountaineers and recreationists to cross a ten-kilometer-long path from Ivanec to the very top of Mt. Ivančica.

At the very top, participants can participate in various sports activities including bowling on a hanging bowling alley, relay games, long jump from a place and a tug-of-war competition. This action combines physical activity with socializing and fun and promotes Mt. Ivančica as an outstanding destination for recreation and outdoor activities.